Retailers are courting Hispanic shoppers with in-store demonstrations, parking lot parties, charitable events and even religious shrines. Whether conducted by bilingual store associates or third-party merchandisers, the events are being hosted by conventional chains and their Hispanic-format counterparts to attract members of the fastest-growing U.S. minority group. “When we do an in-store event, we want [Hispanic] shoppers to see that we carry the products they want and that we have store ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.