ARLINGTON, Mass. -- Brigham's has reformulated 70% of the Elan Frozen Yogurt frozen dessert line. gham's purchased last summer. Brigham's said it reformulated the products by using what it described as higher-quality ingredients. The new flavors are Andes Mint Drift and Carrot Cake Rapture. The new packaging is what Brigham's called an upscale European look. The company is supporting its distribution throughout the New England and Mid-Atlantic regions with a new advertising campaign, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.