EL SEGUNDO, Calif. -- Bristol Farms here has found that quality takes the cake, boosting its in-store bakery sales and its image significantly. When it first trained the spotlight on quality and variety in the cake category, sales started on an upswing, but that was just the beginning, said Peter Hejny, senior director, food-service/bakery, for the 12-unit independent. The retailer then took the next step and began showing off cakes in different ways, making displays bigger -- and more ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.