LONDON (FNS) -- Britain's food retailers are continuing their rush into the financial services arena and in the process are succeeding in extending their brand names' equity. The latest additions in the financial services area are Tesco PLC and Safeway PLC, both of which are following the lead of J. Sainsbury PLC in offering a range of financial services in partnership with British banks. Tesco has joined with the Royal Bank of Scotland to establish a joint venture in financial services, ...

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