When Food Lion, Salisbury, N.C., began testing its new Bloom format two years ago, it specifically designed the new banner to make in-store media essential to the shopping experience. Bloom shoppers can locate items by pressing a few buttons at an "information station." They can scan a bottle of wine at the wine kiosk and interact with a touchscreen monitor to see what foods it complements. At another kiosk, they can print out a recipe for a specific cut of meat or filet of fish. And when ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.