SAN DIEGO -- The success of promotional planning under the auspices of Efficient Consumer Response depends upon forecasting models, according to an executive with Nestle Food Co. Brand marketers should develop "enhanced forecasting models" by integrating sales, manufacturing, distribution and account-specific data into a single cooperative system, said Brad Anderson, national manager of sales technology for the company, based in Glendale, Calif. Anderson spoke at an ECR conference here ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.