PLATTEVILLE, Wis. -- Brodbeck Enterprises here, operator of Dick's Supermarket, launched its new web site, which features paperless coupons, earlier this month. With paperless coupons, discounts are electronically transmitted to the store and deducted from the shopper's total at checkout, without generating any paper. Consumers who are members of the retailer's frequent-shopper card program, the Savings Club, are entitled to the electronic discounts. Consumers who are not members will be ...

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