OLYMPIC VALLEY, Calif. -- Food brokers who gathered here for a nonfood conference heard a "call to arms" to embrace the Efficient Consumer Response movement and its many components. "Willy Loman is dead," said Bob Schwarze, president of the National Food Brokers Association and Education and Training Foundation, as he described how technology and a competitive marketplace are changing the way brokers do business. Willy Loman was the salesman in Arthur Miller's play, "Death of a Salesman." ...

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