In addition to their roles as the frontline sales force for new products and the in-store labor providers for the cutting in of new products, brokers increasingly play a behind-the-scenes role before new products are introduced, observers said. "One of the areas where brokers are increasingly providing a very positive and valuable service is in providing information about the retail conditions," said Kevin O'Mahoney, partner, Meridien Consulting Group, Westport, Conn. "Brokers are in stores ...

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