TYLER, Texas -- Brookshire Grocery Co. here is working with planet U, San Francisco, Calif., an on-line promotions company, to offer Internet coupons on leading national brands.
"This partnership helps us deliver on our pledge of providing our customers with the highest possible care and satisfaction by offering them targeted savings," said Mark Brookshire, president, marketing group, for the 133-store chain.
"Unlike traditional promotions that try to meet the needs of many different people with only a few offers, U-pons are targeted to each individual consumer to meet his or her specific needs.