BIRMINGHAM, Ala. -- Bruno's here used full-page newspaper ads and point-of-purchase materials to support its participation in a Lever Bros.-sponsored promotion to help the National Parks System. A full-page ad announced "Bruno's salutes: America's National Parks. Help commemorate America's beauty with these special savings for fall clean-up!" The page was devoted to Lever Bros. products and included a cash refund mail-in certificate for $5 when Bruno's shoppers purchased selected varieties ...
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