Getting children to brush their teeth is sometimes like pulling teeth. However, supermarkets have taken up the challenge to get kids to brush their teeth by stocking the many new and often gimmicky children's toothbrushes that have flooded the market. Among the gimmicks currently available in children's toothbrushes are neon colors, colors that change during usage, squiggly handles and licensed characters. Category sales are on the rise and are expected to continue increasing, according to ...

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