The concept of "New Age" may be showing signs of old age, but natural beverages are here to stay in supermarkets. From the multitude of teas and fruit drinks, to the booming water segment, to more exotic smoothies and nutritionally enhanced products, natural beverages of all kinds are providing growth and excitement to a beverage category that is otherwise stagnant. Acquisitions by the major soft-drink companies are bringing significant marketing muscle, while a steady stream of new items ...

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