ALLIANCE, Ohio -- Buckeye Village Market here has added a new twist to bakery merchandising for the graduation season: bread made with dough in local schools' colors.
While cakes decorated in school colors may be a common sight, the bread is giving rise to lots of comments, said Kathy Sears, bakery manager at the five-unit independent's flagship store here.
"It attracts attention because it's something different. People ask about it," she said. And, most importantly, they buy it.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In