PRINCETON, N.J. -- Well known as a destination for its fresh foods, produce and top-quality gourmet meals, Wegmans Food Markets, based in Rochester, N.Y., has chosen an integrated merchandising approach to its vitamins and nutritional supplements. SN visited Wegmans' newest 100,000-square-foot superstore here in this highly competitive, upper-income university town to find out how it merchandises the hot-selling nutritional-supplement category. The retailer declined to answer questions or ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.