Tom Grosserode, advertising category director for Affiliated Foods Midwest, Norfolk, Neb., was listening to a presentation by a group of vendors recently when one of them mentioned a new product that had already been rolled out. The only problem was, neither Grosserode nor any of his company's 830 retail customers had even seen the product yet. "When I got back to Norfolk, I called our broker about the item, but it still took another three weeks or so to get it," he said. All sides of the ...

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