HONOLULU -- Multiregional operators will continue to increase their market shares at the expense of regional players, Steve Burd, chairman and chief executive officer, Safeway, Pleasanton, Calif., said here last week. "The multiregionals won't roll over the regionals like a bulldozer, but most regionals are likely to feel they will be better off tied to a large operator," Burd said. "One reason Genuardi's opted to sell to Safeway was because we agreed to keep their brand name. So the ...

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