ANN ARBOR, Mich. -- Busch's Valu Land here expects to push sales of its Christmas cookies up by at least 10% simply by displaying them earlier this year. The cookies took their place in bakery department displays Nov. 8, about three weeks earlier than in the past, said Dan Courser, vice president of perishables, at the nine-unit, upscale independent. The four types of from-scratch cookies that Busch's categorizes as Christmas or holiday cookies have previously made their annual debut the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.