CHICAGO -- Retailers must not put the cart before the horse when it comes to technology -- business decisions should drive technology, not the other way around, said Colleen Wegman, vice president of marketing, Wegmans Food Markets, Rochester, N.Y. "It begins with your business strategy," said Wegman, whose company is one of the most recognized in the industry for its proficiency with technology. "Then you can consider what role technology can play to achieve the objectives." Wegman made ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.