CHICAGO -- Retailers must not put the cart before the horse when it comes to technology -- business decisions should drive technology, not the other way around, said Colleen Wegman, vice president of marketing, Wegmans Food Markets, Rochester, N.Y. "It begins with your business strategy," said Wegman, whose company is one of the most recognized in the industry for its proficiency with technology. "Then you can consider what role technology can play to achieve the objectives." Wegman made ...

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