HOUSTON -- The Kroger division here has added a new line of branded fresh chicken to its poultry product mix. The 21-item Butterball Fresh Chicken line, a product of the ConAgra Poultry Co., El Dorado, Ark., was made available last month to retailers in Arizona, New Mexico, Utah, Idaho, Colorado, Texas and parts of Florida, following a successful market test last fall, according to the company. This is a first attempt by Butterball, whose name has long been synonymous with turkey, to break ...

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