Supermarket video buyers gathering at Expo E3 Atlanta, June 19 to 21, will be evaluating interactive media as a way to diversify their product mix. Computer software holds particular promise in this area and is especially appealing as an impulse item, according to the several chains that are merchandising software lines. "People are now able to buy more software products on impulse because there is a lot more software available at lower prices," said Ken Currier, chief executive officer of ...

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