An established tool that supermarkets have used successfully in grocery buying is being introduced to the fresh produce sphere, and may be raising the supplier community's ire in the process. Reverse auctions -- in which supermarket produce buyers use the Internet to solicit competitive bids for the lowest price from grower/shippers -- are growing in popularity. Thus far, it appears to be gaining only in the sense of participation, but it is now on the industry radar screen, which is to ...

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