MODESTO, Calif. -- Retailers throughout California will soon be able to take advantage of a $10 million cheese campaign sponsored by the California Milk Advisory Board. Entitled "It's the Cheese!," the campaign includes point-of-sale materials and in-store promotions as well as six 30-second television commercials and billboard advertising. With this effort, CMAB aims to strengthen consumer preference for California-produced cheese. "We've been getting over-whelming response from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.