For brand marketers, this is the year of the pocket billboard. Thanks to a flurry of consumer promotions in 1995, millions of American wallets are now sporting prepaid telephone cards imprinted with colorful brand logos or collectible designs. With every free phone call, promoters hope, a brand message is reinforced. The most elaborate of these promotional giveaways can involve literally millions of free minutes of long-distance time: An on-pack phone promotion for Yoo Hoo chocolate ...
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