NORFOLK, Va. -- Camellia Food Stores here will convert 30 of its 41 stores to its new Fresh Pride format, the company said. Early sales figures indicate the new format, test-marketed at a former Be-Lo store here, is catching on, Guy Sykes, president and chief executive officer, told SN. Sykes said plans to convert the other stores hinged on the success of the Norfolk Fresh Pride. The new format, which features 2,000 square feet in added space, has boosted sales at the former Be-Lo by 65.9% ...

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