SOMERS, N.Y. -- There is no longer any reason for Craig Weatherup to be coy about Pepsico's unconsummated courtship of Quaker Oats Co. and its flagship brand, Gatorade, last fall. "We negotiated twice," says Weatherup, president and chief executive officer of Pepsi-Cola Co. here, Pepsico's soft drink marketing company. "Once before Coke and once after Coke. And we couldn't make it work. The reason we couldn't make it work, at least in our case, was not some great point of principle -- who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.