There has been a lot of tinkering with various Internet-based direct-to-consumer selling strategies up to now. Some are the efforts of supermarket operators, some of third parties picking product from active supermarkets and some of third parties with dedicated distribution facilities. Through it all, though, has been the vague impression that a lot of it was makeshift. It has been difficult to accurately portray product on the Internet, and more difficult to get display pages to come up on ...

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