WASHINGTON -- The International Ice Cream Association's annual Ice Cream for America promotion on Capitol Hill last month treated members of Congress, their families, friends and staff to about 2,500 gallons of ice cream and frozen yogurt, 250 gallons of toppings and 5,000 root beer floats. IICA's Ice Cream for America theme, "America's Ice Cream Parlor," is a cross-merchandising program designed for retail supermarkets. It focuses on building ice cream sales with related products such as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.