ADDISON, Ill. -- Seeking to turn its Hispanic produce shoppers into loyal meat buyers, Caputo's Fresh Markets here has started selling Mexican beef. The SuKarne (which means "Your Beef") brand of rib, porterhouse and other beef cuts is being offered in all four Caputo's locations. The line sells for $3.99 to $5.99 per pound, depending on the cut. SuKarne rib steaks were promoted over Labor Day weekend at $2.99 a pound, a $1 savings from the regular $3.99 retail. Caputo's was eager to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.