PALO ALTO, Calif. -- The low-carb dieting craze peaked during the first quarter of this year, but will continue to impact the consumer packaged goods business for the remainder of 2004, according to several new studies from investment bank Morgan Stanley here. Approximately 13% of Americans were following a low-carb diet at the start of the year. This number dropped to about 11% by March. However, the health benefits of a low-carb lifestyle seem so appealing to consumers that the decline in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.