Low-carb might be the biggest phenomenon to hit supermarkets since sliced bread. The one painful irony, however, is that the trend has been devastating to sliced bread -- and rice, pasta and potatoes, to name but a few. Hard-hit categories aren't sitting around waiting for the market to change. Associations like the USA Rice Federation, Houston, and the National Bread Leadership Council, Atlanta, are busy organizing a concerted response to salvage the reputation of their products. To that ...

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