Guided by consumer research, two regional operators recently decided to discontinue discounts tied to loyalty cards, opening up the discounts to any shopper. The move was made by Tidyman's, Spokane, Wash., a chain of 17 stores operating under three banners, and by Sentry Foods, a group of 39 independent stores that franchise the Sentry name from Supervalu, Minneapolis, the stores' wholesaler. Sentry's marketing programs are handled by Supervalu's Midwest region, Pleasant Prairie, Minn. ...

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