NEW YORK -- Six Northeastern chains are participating in a holiday co-promotion designed to increase store traffic and higher-margin sales by encouraging use of the American Express card in their stores. Shoppers using their cards as a payment method at participating stores are eligible for bonus rewards from American Express Co. here. One goal for the retailers is "to drive traffic into our stores during the holidays," said Andrew DePaolis, corporate vice president of advertising and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.