How do you attach a phone card to a fresh ham? Or a spice bottle, for that matter? Field Packaging Brands, Owensboro, Ky., found a solution to this dilemma for a recent on-pack promotion on its honey hams. The manufacturer was one of the first to use SmartLabels, peel-off interactive phone "cards" that combine several technologies, including custom on-pack labeling, calling card long-distance minutes, interactive query systems, and bounce back fulfillment and reporting -- all in one ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.