How do you attach a phone card to a fresh ham? Or a spice bottle, for that matter? Field Packaging Brands, Owensboro, Ky., found a solution to this dilemma for a recent on-pack promotion on its honey hams. The manufacturer was one of the first to use SmartLabels, peel-off interactive phone "cards" that combine several technologies, including custom on-pack labeling, calling card long-distance minutes, interactive query systems, and bounce back fulfillment and reporting -- all in one ...

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