TULSA, Okla. -- A large-scale test of a new cart-mounted advertising medium at 220 Wal-Mart stores will mark a new opportunity for brand marketers to reach the giant retailer's customers through in-store messages. ADDvantage Media Group here said this month that it had secured an agreement to install approximately 175,000 of its Shoppers Calculator devices on shopping cart handles at Wal-Marts throughout Texas, Arkansas and Oklahoma. Each unit carries a 4-inch square printed advertising ...

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