TULSA, Okla. -- A large-scale test of a new cart-mounted advertising medium at 220 Wal-Mart stores will mark a new opportunity for brand marketers to reach the giant retailer's customers through in-store messages. ADDvantage Media Group here said this month that it had secured an agreement to install approximately 175,000 of its Shoppers Calculator devices on shopping cart handles at Wal-Marts throughout Texas, Arkansas and Oklahoma. Each unit carries a 4-inch square printed advertising ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.