It is the subject of many a dry joke in the meat department: How can we lose the least amount possible on turkeys this year? That turkeys are loss leaders in Thanksgiving promotions is a given. The question these days is how to control the loss. In an informal poll, retailers told SN they have employed a wide range of tactics. Some have tried to promote smoked turkeys or other prepared birds as alternatives that bring more revenue. Others have turned to coupon promotions. There also have ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.