It is the subject of many a dry joke in the meat department: How can we lose the least amount possible on turkeys this year? That turkeys are loss leaders in Thanksgiving promotions is a given. The question these days is how to control the loss. In an informal poll, retailers told SN they have employed a wide range of tactics. Some have tried to promote smoked turkeys or other prepared birds as alternatives that bring more revenue. Others have turned to coupon promotions. There also have ...
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