Beer has been losing share to wine and other beverages for years. So it's fitting that as retailers head into the crucial warm-weather months, many will replicate wine-selling strategies to boost sales. They intend to sample and suggest food pairings, and cross merchandise and cut prices. Byerly's and Lunds stores often conduct beer tastings twice a month during the summer, starting around Memorial Day weekend. Coupled with that, the company offers what it terms "extreme value" on one or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.