ST. PETERSBURG, Fla. -- Catalina Marketing Corp. expects to have its electronic marketing system operating in more than 9,000 stores by the end of this year and in a total of 12,000 stores soon thereafter. Anyone who believes electronic marketing services, such as electronic couponing, have not yet emerged as an everyday star player in the supermarket industry had better think again. The only question now is how big an impact electronic marketing can have on the industry -- and how soon. ...
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