ST. PETERSBURG, Fla. -- After completing a three-month test, Catalina Marketing has begun rolling out its Integrated Price Labels across its 8,400-store network. ter. Each IPL label contains shelf price and unit price information for the promoted product, as well as a representation of the coupon the shopper can earn by complying with the promotional offer. In the test, stores with Checkout Coupon IPLs showed up to a 40% increase in volume on promoted items compared with stores without the ...
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