Catalog titles offer retailers margin, but it will be tough for them to grab shopper attention given the stiff title competition this fourth quarter. "Because of all the big event titles, catalog is a tough sell in the fourth quarter, acknowledged Mike Aufricht, vice president of retail marketing for supermarkets and drugstores at Buena Vista Home Video, Burbank, Calif. "It's harder to get new catalog product placed during the fourth quarter because the retailers are just inundated with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.