Catalog titles offer retailers margin, but it will be tough for them to grab shopper attention given the stiff title competition this fourth quarter. "Because of all the big event titles, catalog is a tough sell in the fourth quarter, acknowledged Mike Aufricht, vice president of retail marketing for supermarkets and drugstores at Buena Vista Home Video, Burbank, Calif. "It's harder to get new catalog product placed during the fourth quarter because the retailers are just inundated with ...
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