During category-management meetings with retailers, Nestle USA often finds that its own category definitions don't match the retailers'. Such discrepancies can often slow the momentum of the meeting, forcing the Nestle sales force to take time to explain the data differences that may occur. That's why Nestle has begun using Category Business Planner, a new system from ACNielsen that lets it use the same category definitions and structure for the data as its customers. Now, if a retailer ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.