During category-management meetings with retailers, Nestle USA often finds that its own category definitions don't match the retailers'. Such discrepancies can often slow the momentum of the meeting, forcing the Nestle sales force to take time to explain the data differences that may occur. That's why Nestle has begun using Category Business Planner, a new system from ACNielsen that lets it use the same category definitions and structure for the data as its customers. Now, if a retailer ...
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