Supermarkets, wholesalers and manufacturers have long had input in category management, but now some brokers' data-gathering and analysis capabilities are making them valuable contributors to the process. Retailers such as Super S, San Antonio; Kroger Co., Cincinnati; and Giant Food, Landover, Md., have begun formulating category management strategies in concert with brokers, many of whom are responsible for stocking store shelves based on plans developed with the retailer. By involving ...
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