ORLANDO, Fla. -- Efficient Consumer Response without category management has a "supply side" focus. But with category management, ECR marries the demand and supply sides. The latter strategy is the key to success for supplying and distributing products through the supermarket trade, according to Brian Harris, chairman of Retail Directions, a consulting firm based in Playa Del Rey, Calif. "Category management is the key enabler of ECR," he said, speaking at Information Resources Inc.'s ...
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