ORLANDO, Fla. -- Efficient Consumer Response without category management has a "supply side" focus. But with category management, ECR marries the demand and supply sides. The latter strategy is the key to success for supplying and distributing products through the supermarket trade, according to Brian Harris, chairman of Retail Directions, a consulting firm based in Playa Del Rey, Calif. "Category management is the key enabler of ECR," he said, speaking at Information Resources Inc.'s ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.