SAN FRANCISCO -- Category management could go a long way toward keeping things in the frozen food department from cooling off, according to two executives at Information Resources Inc., Chicago. "We need to better understand the process, the dynamics of category management," said Walt Donovan, IRI's director of sales force development. "If I was to suggest a key to successful category management, it would be in clearly identifying the corporate mission, the roles for each category and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.