Category management for frozens is generating extra profit dollars and promoting overall efficiency for Randalls Food Markets, Houston. h. In vegetables, Kemp said, Randalls was able to fine-tune ads to target customer differences in both aisles, planogram freezer cases to yield greater profits and sharpen planning in relation to buying patterns in produce. For example, Randalls is apt to advertise canned produce at the beginning of the month to attract a blue-collar customer, whereas in ...
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