Category management for frozens is generating extra profit dollars and promoting overall efficiency for Randalls Food Markets, Houston. h. In vegetables, Kemp said, Randalls was able to fine-tune ads to target customer differences in both aisles, planogram freezer cases to yield greater profits and sharpen planning in relation to buying patterns in produce. For example, Randalls is apt to advertise canned produce at the beginning of the month to attract a blue-collar customer, whereas in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.