Classic category management, a business process developed in the 1990s and embraced by the food retail industry, is now being reinvented with a new focus. While retailers found category management to be an important tool in achieving optimal shelf management, they also encountered downsides to the process. For one thing, classic category management is a labor-intensive enterprise that involves between seven and nine steps, from defining the categories themselves to developing strategies ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.