most recent 52-week period in the food channel, gaining less than half a percent in dollar sales. Total sales for the category have hovered under $780 million for the food channel over the last couple of years. In the 52 weeks ended June 13, food channel dollar sales were $776.6 million.
Supermarket sales of vitamins are just over half that of drug stores, which boasted $1.3 billion in sales for the most recent 52 weeks. That number is up, but just barely over previous figures. The category was above $1 billion for both 2002 and 2003 as well, accounting for a large share of the total $2.4 billion in dollar sales represented in food/drug/mass.
Multi-vitamins experienced the largest growth among the subcategories, increasing 2.8% in the latest data. One- and two-letter vitamins, and liquid vitamins and minerals all experienced small declines in sales for the same period. Mineral supplements also increased minimally, just under half a percentage point.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change