ABINGDON, Va. -- As K-VA-T Food Stores here prepares to celebrate 50 years in business, its ads and promotions will be keyed to the 87th anniversary of its banner, Food City. The Food City nameplate has been around since 1918, while the K-VA-T name has been around only since 1984. Since it acquired the company that operated the Food City banner in 1984, K-VA-T has maintained the anniversary celebrations chronologically for the banner, rather than for K-VA-T, whose name means little to ...

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