DES MOINES, Iowa -- A new study by HealthFocus here, a marketing research and consulting firm specializing in consumer health and nutrition trends, shows that 54% of shoppers believe foods can be used to reduce their intake of some drugs and other medicinal therapies. According to the study, some of the more popular products in the functional food group include Center Store items, such as sports and energy bars, sports drinks, and nutritional drinks such as Ensure and Boost. Organic ...
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