TAMPA, Fla. -- Retailers have a huge opportunity for marketing Center Store products as meal ideas, said a Pillsbury Co. official at a recent forum on meal solutions held here. "Home-meal replacement simply isn't affordable by most of the population," said Linda Cullum, vice president, consumer knowledge, The Pillsbury Co., Minn., who spoke at the Food Marketing Institute's MealSolutions conference here last month. "We believe the grocery store is best positioned to offer the portfolio [of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.